The Gandalf Group, Toronto, ON

The Gandalf Group is focused on providing quality results for our clients in all our areas of expertise. We offer research and strategic advice in brand development, policy advocacy, reputation management, consumer research, issue management and communications. Mr. Herle is a principal partner with The Gandalf Group. Mr. Herle has been a nationally recognized leader in public opinion research, strategic advice, and communications strategies for almost twenty years.

Currently, Mr. Herle is most active advising private sector clients about brand image and reputation management in virtually every sector of the economy. He has helped Maple Leaf Foods with crisis management and brand recovery. He has helped the nuclear industry catch the green wave and become an acceptable alternative. He helped the Canadian Wheat Board rebrand itself and become more popular among farmers.