Pinpoint Marketing - Local Small Business Marketing, Sydney, NS

Digital Marketing? For Small Business?
Many businesses, especially those just starting out, find the sheer range of digital marketing methods both confusing and overwhelming. How do you know which techniques you should be focusing on? Should you be utilizing all of them into your campaigns or should you only be focusing on one or two techniques?
The truth is, it depends upon the type of business you are running and what you hope to accomplish in the end. There isn’t a ‘one size fits all’ solution when it comes to online marketing. In order to be effective, it needs to be tailored to the needs of each individual business.
There are, however, some aspects of digital marketing that apply to all local businesses and there is a process we use that lays a foundation for your marketing. It follows 2 principles; work from easy to difficult and work from inexpensive to more expensive.
Simply put, if you haven't done the "cheap and easy" marketing techniques there's no sense in doing the difficult and expensive marketing techniques.
For example, many small businesses have not claimed or created Google My Business listings. This is a free tool offered by Google (the largest search engine in the world with roughly 70 - 80% of all searches!!) that allows you to publish your business contact information, location, type of business & services, and other relevant information. These listings get included in location specific searches, like "plumber, sydney, ns".
Our goal is to establish a foundation for your marketing that will support and maximize the effectiveness of your efforts. We can do a marketing audit on your business to find out:
- what marketing you are doing
- what marketing assets you have
- what needs to be put in place to drive your business forward
If you’re ready to put your own custom Digital Marketing Strategy in place, contact us today for your free, no-obligation consultation!

• Sydney
• Glace Bay
• New Waterford
• Dominion
• River Ryan
• Whitney Pier
• North Sydney
• Sydney Mines
• Bras D'or
• Baddeck
• Margaree
• Cheticamp
• Cape North
• Bay St. Lawrence
• Meat Cove
• Dingwall
• Neil's Harbour
• North Shore
• Whycocomagh
• Nyanza
• Port Hawkesbury
• Inverness
• Mabou
• St. Peters
• Arichat
• Ben Eoin
• Coxheath
• Westmount
• Howie centre
• Marion Bridge
• Louisbourg
• Albert Bridge
• Donkin
• Reserve Mines
• Louisdale
• Port Hood
• Dundee
• Richmond County
• Victoria County
• Inverness County
• Cape Breton County
• Cbrm
• Cape Breton

• English only