Globe and Mail, Calgary, AB

We are a news brand that takes its responsibilities very seriously. We are gratified that both readers and advertisers assign our products premier credibility in the Canadian media marketplace. We are creating a news organization for the 21st Century an organization whose hallmark is, and will continue to be, trusted and authoritative content, and products that are relevant and engaging for Canada’s most educated, affluent and influential consumers. We intend to continually earn and deepen the loyalty that our customers show us. That’s why we are investing -– in the content, the technology and the people who are tasked with enhancing and increasing the advertising opportunities across all our brand’s media platforms. We understand that each day, advertisers are faced with a plethora of decisions affecting the allocation of their advertising dollar. And, we fully realize that advertising decisions are made based on the unique set of needs of each brand. Since advertising is as much an art as a science, we spend a great deal of our time quantifying our reach, our audience and our products’ advertising effectiveness. The paper is a daily must-read for Canadians who want to know about the essential issues, facts and opinions that affect our world. Media Central is your source for media and advertising news, inspiring media and creative executions, and practical advice from industry experts. Whether creating publishing products that give advertisers new opportunities to connect with the right consumers or facilitating partnerships with other brands, MSG looks beyond the boundaries of traditional marketing to find those ideas best-suited to every one of our client's needs. What's more, MSG team members ensure that all components are delivered as turnkey solutions, regardless of whether they're strategic or creative initiatives.