Doug Hay & Associates, Vancouver, BC

Doug Hay loves the Internet as it facilitates communication. Anything that enhances communication is going to be popular and successful. Successful businesses vitally need communication strategies that are effective. Social media marketing is pure genius—just imagine businesses engaging with their customers and prospects just like “main street” was hundreds of years ago. Basically we are using technology to facilitate the concept that “markets are conversations”. Marketing and public relations has changed permanently and profoundly—all for the better from the consumers’ point of view. I am a firm believer of doing my homework before launching a campaign for a client. An effective Internet or social media marketing program will have these elements in common: research, strategy planning, creative execution and measurement to keep the bean counters happy.