Alberta Construction Association, Edmonton, AB

Virtually every construction project done these days has some impact on the public and it’s watching what’s taking place. Whether it’s a school, a commercial building, a medical center or some other project, people are watching and following on social media. They’re also making comments on social media about the work of your company and your employees. Workers saying embarrassing things about the company on social media simply can’t be tolerated today because there are too many people watching and too much is on the line.

If construction companies are truly concerned about their corporate brand and reputation they should have a social media policy to try to ensure embarrassing things don’t happen to them and if they do there are consequences.