Layer Cake Digital - Products

Includes outreach strategy development, creative development, workflow setup & launch, ongoing outreach strategy implementation, campaign optimization, strategic guidance, reporting & analysis. Note: Monthly retainer product (3-month min. commitment) À la carte Add-Ons include: Outreach Automation Strategy - Additional outreach automation strategy against a target audience segment of your choice. Outreach Copy Refresh - Outreach copy to support an outreach automation strategy of your choice.

Includes email nurture strategy development, audience segmentation, workflow journey configuration including email template development, ongoing email optimization, workflow journey configuration, strategic guidance, campaign reporting & analysis. Note: Monthly retainer product (3-month min. commitment) À la carte Add-Ons include: Email Automation Templates (Copy + Design) - Template for one email automation strategy of your choice. Email Analytics Dashboard - Interactive Email campaign report dashboard.

Includes tactical PPC strategy, keyword & audience definition, dashboard configuration, and paid campaign setup including banner/copy creative development, ongoing PPC strategy implementation and campaign optimization, strategic guidance, campaign reporting & analysis. Does not include landing page development. Note: Monthly retainer product (3-month min. commitment) À la carte Add-Ons include: Google Ad Copy Refresh (up to 15x Headline & 5x Description + Extension Set) - Ad copy creative against a campaign strategy of your choice. Google Banner Ads (1x Display Set or 1x Discovery Set) - Banner creative against a campaign strategy of your choice. LinkedIn Ad Copy Refresh (2x Newsfeed or 1x Carousel or 1x Sponsored Convo) - Ad copy creative against a campaign strategy of your choice. LinkedIn Banner Ads (2x Newsfeed or 1x Carousel) - Ad banner creative against a campaign strategy of your choice. Landing Page (Content, Design & Development) - One (1) fully designed and developed landing page against a campaign strategy of your choice. PPC Analytics Dashboard - Interactive Paid Media report dashboard.

Includes an evergreen content marketing strategy/roadmap, ongoing content development, strategic guidance, and campaign reporting against a custom dashboard. Note: Monthly retainer product (3-month min. commitment) À la carte Add-Ons include: Original Blog (w/ Interview) - One (1) thought leadership blog post against a topic of your choice, complete with one stakeholder interview. Curated Blog Content (packs of 5 or 12) - Five (5) or twelve (12) curated blog posts against a strategic list of organic keywords. Includes research and branded blog hero image.

Includes an evergreen social media strategy/content roadmap, configures social platforms, and provides ongoing implementation, strategic guidance, campaign reporting & analysis. Note: Monthly retainer product (3-month min. commitment) À la carte Add-Ons include: Competitive Social Media - Social media audit on up to three (3) competitors of your choosing. Social Media Analytics Dashboard - Interactive social media dashboard.