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News

Readers Choice Award

2013.03.19

We're very proud to have won the "Reader's Choice Award" in the category of Florist!

Articles

Living with Flowers Strengthens Feelings of Compassion

2013.03.19

Harvard: Living with Flowers Strengthens Feelings of Compassion, and Decreases Anxiety and Worry


With people’s desire for tranquility and stress relief stronger than ever, fresh research takes an insightful look at flowers and the important role they may play in our daily lives. A behavioral research study conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School, reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home.

“Other research has proven that flowers make people happy when they receive them,” Etcoff says. “What we didn’t know is that spending a few days with flowers in the home can affect a wide variety of feelings.”
The Home Ecology of Flowers Study at Harvard uncovered three main findings:
1. Flowers feed compassion.
Study participants who lived with fresh cut flowers for less than a week felt an increase in feelings of compassion and kindness for others.
2. Flowers chase away anxieties, worries and the blues at home.

Overall, people in the study simply felt less negative after being around flowers at home for just a few days.

Participants most frequently placed flowers in their kitchens, dining rooms and living rooms, where they spend a lot of time at home. They reported wanting to see the blooms first thing in the morning.
3. Living with flowers can provide a boost of energy, happiness and enthusiasm at work.
Having flowers at home can have a positive carry-over impact on our mood at work, too. The study found that people were more likely to feel happier and have more enthusiasm and energy at work when flowers were in their home living environments.
“As a psychologist, I’m particularly intrigued to find that people who live with flowers report fewer episodes of anxiety and depressed feelings,” Etcoff says. “Our results suggest that flowers have a positive impact on our well being.”

Flowers Improve Emotional Health

2013.03.19

Rutgers: Flowers Improve Emotional Health

The Emotional Impact of Flowers Study was published in the April 2005 issue of Evolutionary Psychology. Click here for the academic paper (PDF).

With today's high-tech and fast-paced lifestyle taking its daily toll on our lives, experts advise exercise and other personal lifestyle changes to relieve stress. According to behavioral research conducted at Rutgers, The State University of New Jersey, nature provides us with a simple way to improve emotional health - flowers. The presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed.
"What's most exciting about this study is that it challenges established scientific beliefs about how people can manage their day-to-day moods in a healthy and natural way," said Jeannette Haviland-Jones, Ph.D., Professor of Psychology at Rutgers and lead researcher on the study.
Research Findings
A team of researchers explored the link between flowers and life satisfaction in a 10-month study of participants' behavioral and emotional responses to receiving flowers. The results show that flowers are a natural and healthful moderator of moods.
1. Flowers have an immediate impact on happiness. All study participants expressed "true" or "excited" smiles upon receiving flowers, demonstrating extraordinary delight and gratitude. This reaction was universal, occurring in all age groups.
2. Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.
3. Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.
"Common sense tells us that flowers make us happy," said Dr. Haviland-Jones. "Now, science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well being."
Sharing Space
The study also explored where in their homes people display flowers. The arrangements were placed in areas of the home that are open to visitors - such as foyers, living rooms and dining rooms - suggesting that flowers are a symbol for sharing.

"Flowers bring about positive emotional feelings in those who enter a room," said Dr. Haviland-Jones. "They make the space more welcoming and create a sharing atmosphere."

Flowers & Plants Promote Innovation, Ideas

2013.03.19

Texas A&M: Flowers & Plants Promote Innovation, Ideas
In today's economy, it is more important than ever for your business to gain the competitive edge. Constant fluctuations in productivity, consumer confidence and other major economic factors make it imperative you’re your business to implement the right strategies to stay ahead of the competition.


According to business experts, the key to gaining the competitive edge in the modern economy is easy to understand - a happy, productive workforce. And, while sometimes the easiest notions can be the most difficult to achieve, a recent scientific study conducted at Texas A&M University finds that nature can hold the secret to business success. The research demonstrates that workers' idea generation, creative performance and problem solving skills improve substantially in workplace environments that include flowers and plants.
"Our research shows that a change as simple as adding flowers and plants can be important in the most meaningful way to businesses in the modern economy," said Dr. Roger Ulrich, lead researcher on the project. "People's productivity, in the form of innovation and creative problem solving, improved - which in certain circumstances could mean the difference between mild and great business success."
 

Research Findings: Overall and Men vs. Women
In an eight-month study, the Texas A&M University research team explored the link between flowers and plants and workplace productivity. Participants performed creative problem solving tasks in a variety of common office environments, or conditions. The conditions included a workplace with flowers and plants, a setting with sculpture and an environment with no decorative embellishments.

During the study, both women and men demonstrated more innovative thinking, generating more ideas and original solutions to problems in the office environment that included flowers and plants. In these surroundings, men who participated in the study generated 15% more ideas. And, while males generated a greater abundance of ideas, females generated more creative, flexible solutions to problems when flowers and plants were present.
"We know the importance of learning, for example, how natural surroundings affect drivers, school children, and hospital patients," said Ulrich, who has conducted extensive research on the effects of environments on psychological well-being, stress and health. "To businesses, it should be equally as important to understand what features can improve performance at work and make employees more productive.

Flowers Boost Morning Moods

2013.03.19

Harvard: Flowers Boost Morning Moods
Recent research confirms that flowers might be the perfect pick-me-up for millions of Americans who do not consider themselves “morning people.” Participants of a behavioral study conducted by researchers at Harvard University and Massachusetts General Hospital confirmed that they feel least positive in the early hours but reported being happier and more energetic after looking at flowers first thing in the morning.
“The morning blahs, it turns out, is a real phenomenon, with positive moods – happiness, friendliness and warmth, for example – manifesting much later in the day,” says lead researcher Nancy Etcoff, Ph.D. “Interestingly, when we placed a small bouquet of flowers into their morning routines, people perked up.”
Dr. Etcoff is referencing the fact that participants in the study responded to the flowers, which had been placed in rooms they frequented in the morning. Overall, the participants reported they liked to look at the blooms first thing in the morning, particularly in the kitchen. The final study results demonstrate that flowers impact people emotionally at home, causing them to feel less anxious and more compassionate. They even reported a boost of energy that lasted through their day.
“What I find interesting is that by starting the day in a more positive mood, you are likely to transfer those happier feelings to others – it’s what is called mood contagion,” says Etcoff. “And, the kitchen is the place where families tend to gather in the morning – imagine how big a difference a better morning mood can make.”
Top Floral Designer Offers Quick, Simple “How-To’s” on Fashioning Flowers for Positive Moods in the Morning
New York City floral and garden designer Rebecca Cole, host of Discovery Channel’s Surprise by Design, is not surprised by these findings. “I grew up with a kitchen often decorated with flowers,” says Cole. “My family knew instinctively that flowers brought joy to the people who came in contact with them – and now there is scientific proof.”
Cole shares her floral design experience with others, showing them how to use flowers to capture emotion and encourage community in their kitchens.
“There are so many places for flowers in the kitchen – the room where we spend most of our waking time,” says Cole. “From the breakfast nook to the table to the counter top, flowers just belong. It’s even the most convenient room to change the water!”
Cole suggests the following tips for experimenting with color to trying new, dramatic styles to the creative use of containers.
• Cut flower stems short and place flowers in interesting or everyday kitchen containers such as tea tins, jelly jars, salt and pepper shakers or even pretty wine glasses. Pick something to match your personal style.
• To make a big “wow” statement, choose lots of one type of flower. Take off the leaves below the waterline and place them in a big jug, teapot, coffee tin or water pitcher for a burst of cheer. Select surprising color combinations to make a bold statement.
• For example, try red and purple stems in grouped vases. Or, use monochromatic flowers, from one color family, to create a simple, pleasing effect.
• Choose citrus-colored flowers for a sunny feeling. Place a bud vase holding a few stems of yellow and orange blooms inside a bowl filled with oranges. Or, place a narrow vase of flowers inside a wider, but equally tall, vase. Fill the larger vase with lemons or limes to surround the smaller vase for a fresh look.
• Play off of accent colors in your kitchen to bring a splash of color with flowers. Look around and match flowers to decorative wall plates, place mats or curtains to pull out key accent colors.
• Line three bud vases or decorative bottles, low or tall, along the middle of your kitchen table or along your sink for a fun, dramatic effect. It’s also a great conversation starter when guests drop by.
• Inspire neatness. Place flowers where kitchen clutter typically congregates to prevent future messes from settling there.
“What could be simpler than bringing home a few blooms to brighten your kitchen table and your mood?” says Cole. “Experiment, design and smile.”