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The days of outbound marketing methods such as cold calling and billboard advertisements are slowly becoming second to the newer marketing methods that include the inbound strategies to bring customers in themselves.

Why and how does it work?

The greatest upside to inbound marketing methods is that it plays the perfect matchmaker with you and your potential customer. Both parties have a common purpose and it easily brings them together. With advanced search engine and geo-local algorithms, finding the right business that satisfies your need has become increasingly easier. Inbound marketing ties into many other creative aspects that allow brands to elevate themselves. This includes influencer marketing and viral online campaigns.

Inbound marketing includes a wide variety of services including social media marketing, SEO/SEM, website optimization, email marketing and more.

The common binding between all these tactics however, is that they are all data and performance based. Marketing has evolved from being a simple art to a science. A science behind behavior, spending habits, demographics etc. Data is gained through blog articles, webpages, keyword ranks, analytics, campaigns and much more. This data is then converted into strategies companies can use to their advantage to create leads.

Keeping tabs of your results are simple and real-time. With inbound, you have all the access through desktop or mobile to see your visitors, competitors, conversions, leads, click-through rates, campaign performance and more. This makes making changes on the go much easier as companies can adapt their strategies to the behaviours of prospects.

If you are looking for digital marketing services, visit Digitas Echo today and work with our marketing experts. We look to elevate brands through our inbound digital marketing methodologies which include social media marketing, email marketing, content development, website optimization and much more!