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You are not a marketer if, you are not a digital marketer. The internet has approximately 5 billion users. The internet is no longer a luxury, but a necessity. It doesn’t come as a surprise that all brick-and-mortar businesses are moving online. Digital marketing is revolutionising the market place. The following reasons will give you clarity on which digital marketing company should be hired for promoting your business or enterprise.

1. It is a low risk, high return investment. Digital marketing is less expensive than traditional marketing, since companies use pay-per-click (PPC) strategies to keep costs down and target specific audiences. It relies on consumer data to find a business’s target audience and deliver the most relevant message possible.
2. Businesses opt for different models of marketing, which includes B2B model (business to business) where businesses directly sell to other business and B2C model (business to customer) where businesses sell to consumers. B2C requires shorter sales cycle and a large audience.
3. Digital marketing comes with a host of analytical opportunities, which are unmatched by traditional methods of marketing. You can track the conversion and leads, number of visits to the website and much more. It is easy to conclude quantifiable results.
4. Traditional marketing does not necessarily involve after sale services and further engagement. Via digital marketing, businesses can get relevant feedback from customers. They can also add the option of a chat box on their website and directly communicate with people visiting their website.
5. A common problem faced by traditional marketing is the question, “Will anyone see it?”. Print ads and traditional marketing also have a limit on how many people it can reach. Most crowded places in the city are expensive to rent. Digital marketing provides a solution to this. With billions of people using the internet and social media daily, the question is no longer will anyone see it, but rather when.
6. Digital marketing taps into a large market of 14 billion mobile users. With the advent of online shopping and e-commerce websites, businesses are continuously connected with their customers by sending them real-time notifications.
7. Digital marketing uses various tools, such as SEO (Search Engine Optimization), email marketing, social media marketing, affiliate marketing, influencer marketing, mobile marketing to reach its customers. In order to provide customers with top notch services, digital marketing firms are hired by businesses to expediate their online presence. In this regard, Mississauga has become a hub for digital marketing companies.

Traditional marketing is ephemeral in nature. Newspaper ads are not recurrent in nature unless paid for, continuously. There is an influx of digital marketing companies on the internet. In today’s hyper connected market, digital marketing company in Mississauga has become vital for businesses of all sizes.